Got there late, but it was crazy. Shout to Groove, Mali, Jus and the Tree Sounds fam. Shout to K.R.I.T. who I met briefly outside of Del Frisco's in NYC last year (but missed last night lol), Shipes and Evita...
TORONTO, CA March 15, 2011 – Two-time Juno-Nominated Recording Artist Eternia is partnering with Canada’s leading youth counselling service, KIDS HELP PHONE to release ‘To The Future’, the third video single from Eternia & MoSS ‘AT LAST’ (Fatbeats Records / E1 Canada).
In ‘To the Future’, Canadian Hip Hop Artist Eternia bravely explores the skeletons in her own closet, detailing a first-hand account of sexual assault, domestic abuse, gun violence and abortion. The bone-chilling song, written as a letter to Eternia’s future husband, is interpreted on film by Canadian video director Erica Shallow (TwoThreeFive Films). Set in a bare-bone, abandoned housing block, the music video portrays a stripped-down, natural and vulnerable artist performing directly to camera the painful reality of her teenage years.
“… That same year, I was assaulted with a gun. These dudes locked me in a room, molested me for fun…” Eternia ‘To the Future’ Lyrics: http://bit.ly/e3olF3
Every 90 seconds in America someone is sexually assaulted. Eternia and MoSS know that many young people face the same issues that Eternia did as a teenager and young adult, and so they have partnered with Canada’s leading youth counseling service, Kids Help Phone, to bring the message of hope and help along with Eternia’s personal story.
“We feel that Eternia’s video is quite powerful and deals with some hard hitting, relevant issues and feelings that youth across Canada contact our services about” David Holmes, National Marketing Manager, Kids Help Phone
Available by phone and web, in English and in French, any time of the day or night, Kids Help Phone’s professional counselors offer compassionate, non-judgemental, and confidential help to kids age five to twenty, no matter the question, no matter the problem.
In 2010, Eternia released her 5th full-length recording on Fat Beats Records with “DJ Premier affiliated Canadian super-producer MoSS” (NOW Magazine). “AT LAST” was met with critical acclaim, nominated for Best Rap Recording at the 2011 Juno Awards and Best Urban Artist/Group of the Year at the 2011 Independent Music Awards, features guest appearances by some of Hip Hop’s elite - Ras Kass, Rah Digga, Lady of Rage, Joell Ortiz & more – and was named one of the Top 25 Albums of 2010 by the legendary DJ Premier. Eternia has toured extensively in Canada, the United States, Mexico, Australia, & Europe; she has been billed with artists such as Nas, Damian Marley, Wutang Clan, Missy, Snoop Dogg, KRS One, Common, MC Lyte, Ice-T, Roxanne Shante, Jully Black & many more. Those that are lucky enough to catch her on stage credit her as one of the best live performers they have witnessed.
‘To The Future’ by Eternia & MoSS is available worldwide on March 15, 2011.
Just got off the phone with 6th Sense (who produced this record and is on the keys in the video (which is also kind of an inside joke)) and then this pops up on nahright (shout to eskay)...Good shit!
Haha. I actually asked some rappers what they thought about Odd Future last week and they had nothing but good things to say, but I, much like the exec in this clip, haven't even really heard their shit...I do keep hearing about them though...Maybe it's time...
This is my guilty pleasure right now. The funny thing is I don't think I would've heard it if I didn't frequent the Fayetteville bowling alley on Tuesday nights...135 was my high game last night, but I'm fairly certain that that would still beat Donny Goines and Just Blaze.
